Privacy Policy

Last Updated: January 7, 2026

1. Introduction

Selfless Inc® ("we", "us", or "our") operates LoveSigns ("Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service. By using LoveSigns, you consent to the practices described in this Privacy Policy.

2. Information We Collect

2.1 Information You Provide

  • Account information (email, password)
  • Profile information (name, date of birth, gender, photos)
  • Location data (city, state, country, coordinates)
  • Preferences and interests
  • Answers to compatibility questions
  • Messages and communications with other users
  • Payment information (processed by third-party payment processors)

2.2 Automatically Collected Information

  • Device information (type, operating system, unique identifiers)
  • Log data (IP address, browser type, pages viewed, timestamps)
  • Usage data (features used, interactions, time spent)
  • Location data (approximate location from IP address)
  • Cookies and similar tracking technologies

3. How We Use Your Information

We use your information to:

  • Provide and maintain the Service
  • Create and manage your account
  • Calculate zodiac compatibility and generate matches
  • Facilitate communication between users
  • Process payments and subscriptions
  • Send service-related notifications and updates
  • Improve and personalize the Service
  • Detect and prevent fraud, abuse, and security threats
  • Comply with legal obligations
  • Conduct research and analytics
  • Send marketing communications (with your consent)

4. How We Share Your Information

We may share your information with:

4.1 Other Users

Your profile information and bio may be visible to other users that you match with for the Service to facilitate matching and communication, but only your photo is visible to the user that shares a mutual match with you. All profile information is not readily available to any user because of our proprietary matching formula that encompasses the prioritization of safety for all with information and matching. Honest communication between Users and possible matches requires them to know the information so choices are done with trust, knowledge and transparency. Ultimately, you only see the face of your match that you share mutual agreement to continue on with beyond the platform.

4.2 Service Providers

  • Payment processors (Stripe)
  • Cloud hosting providers
  • Analytics providers
  • Customer support tools
  • Email service providers

4.3 Legal Requirements

We may disclose your information if required by law, legal process, or to protect the rights, property, or safety of Selfless Inc®, our users, or others.

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

5. Data Retention

We retain your information for as long as your account is active or as needed to provide the Service. You may delete your account at any time, after which we will delete or anonymize your information within 30 days, except as required by law or for legitimate business purposes (e.g., fraud prevention, dispute resolution).

6. Your Rights and Choices

You have the right to:

  • Access: Request a copy of your personal data
  • Correction: Update or correct inaccurate information
  • Deletion: Delete your account and personal data
  • Portability: Receive your data in a portable format
  • Opt-out: Unsubscribe from marketing communications
  • Restrict Processing: Limit how we use your data
  • Object: Object to certain data processing

To exercise these rights, contact us at privacy@lovesigns.app

7. Data Security

We implement appropriate technical and organizational measures to protect your information, including:

  • Encryption of data in transit and at rest
  • Secure server infrastructure
  • Regular security audits and updates
  • Access controls and authentication
  • Employee training on data protection

However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security of your data.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. By using the Service, you consent to the transfer of your information to the United States and other countries where we operate.

9. Children's Privacy

The Service is not intended for users under 18 years of age. We do not knowingly collect personal information from children under 18. If we become aware that we have collected information from a child under 18, we will promptly delete it.

10. California Privacy Rights (CCPA)

California residents have additional rights under the California Consumer Privacy Act (CCPA):

  • Right to know what personal information is collected
  • Right to know if personal information is sold or disclosed
  • Right to opt-out of sale of personal information
  • Right to deletion of personal information
  • Right to non-discrimination for exercising CCPA rights

Note: We do not sell your personal information.

11. European Privacy Rights (GDPR)

If you are in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR), including:

  • Right of access to your personal data
  • Right to rectification of inaccurate data
  • Right to erasure ("right to be forgotten")
  • Right to restrict processing
  • Right to data portability
  • Right to object to processing
  • Right to withdraw consent
  • Right to lodge a complaint with a supervisory authority

12. Cookies and Tracking

We use cookies and similar technologies to:

  • Maintain your session and preferences
  • Understand how you use the Service
  • Improve Service performance
  • Provide personalized content

You can control cookies through your browser settings, but disabling cookies may limit functionality of the Service.

13. Third-Party Links

The Service may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to read their privacy policies.

14. Changes to Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes via email or app notification. The "Last Updated" date at the top indicates when the policy was last revised. Continued use of the Service after changes constitutes acceptance of the updated policy.

15. Contact Us

For questions or concerns about this Privacy Policy or our data practices, please contact us:

Selfless Inc®

LoveSigns Privacy Team

Email: privacy@lovesigns.app

Email (GDPR/EEA): gdpr@lovesigns.app

Email (CCPA/California): ccpa@lovesigns.app

Address: [Company Address]

© 2026 Selfless Inc®. All rights reserved.

LoveSigns™ is a registered trademark.